According to a 12-city poll by the Global Times Public Opinion Survey Center, 99.6 percent of Chinese respondents have watched the Beijing Winter Olympics

2022-07-24 0 By

The Beijing Winter Olympics are coming to a close.The Global Times Public Opinion Survey Center conducted a survey on public perception of the Beijing Winter Olympics from February 16 to 18.According to the survey, 99.6 percent of Chinese respondents have watched the Beijing Winter Olympics live or on demand.This survey mainly adopts the online questionnaire of membership invitation, supported by the sample provided by “number 100”.The survey covered 12 cities in seven regions on the Chinese mainland, including Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Wuhan, Nanjing, Xi ‘an, Kunming, Shenyang, Qingdao and Zhengzhou.The survey was conducted among ordinary Chinese between the ages of 12 and 60.A total of 1351 valid questionnaires were collected, and the results were weighted according to the gender and age structure of Internet users in the 48th Statistical Report on Internet Development in China published by CNNIC in 2021.According to the survey, among the live or video related to the Winter Olympics, live events were watched by the highest proportion, 74.1 percent.In general, both the live and video content of the Winter Olympics received high attention from respondents, with 99.6 percent of respondents having watched live, on-demand, playback or mini-videos of the Winter Olympics.The survey also showed that nearly a quarter of respondents believe China is most likely to form a world-leading fashion trend in sports.When respondents were asked to rate the impression of fashion, technology, culture, surprise, excitement, international style, environmental protection and other aspects of the 2022 Beijing Winter Olympics on a scale of 1-5, more than 90% of respondents gave a good impression of the above aspects, scoring 4-5.Nearly 70 percent (67.7 percent) gave a 5 out of 10 impression to the “sense of technology” of the Winter Olympics.The second is the degree of excellence and green environmental protection, full score rate is not less than 63%;Fashion sense and culture sense also received more than 60% full marks, while international style and surprise both received more than half of the respondents’ full marks.The survey also found that “black technology” and mascots were the most fashionable elements of the Winter Games.When asked about the most fashionable things/scenes/elements of the Winter Olympics, “black technology” (such as smart restaurants, epidemic prevention robot “Stupid Little Bao”, “Cheetah” ultra-high speed camera) received the highest approval rate of 56.8 percent.The mascots Bing Dwen Dwen and Xue Rong Rong were the second most popular elements, with 54.6 percent of mentions.The third is snow ruyi, ice ribbon and other winter Olympics venues.In addition, more than a third of respondents approved of the fashion sense of the opening ceremony.The fashion recognition rate of Chinese athletes’ competition uniforms, national team award uniforms, competition staff uniforms, MEDALS and award bouquets is relatively low, all of which are less than 20%.More than 60% of respondents from Generation Z (those born between 1995 and 2009) agreed with the mascot’s fashion sense, significantly higher than non-Generation Z.Nearly 60 percent of female respondents agreed, higher than men.The survey also showed that 41.2 percent of respondents had come into contact with the mascots and related items, such as taking the initiative to learn about, buy or get related gifts.Among the 12 cities surveyed, Respondents in Nanjing had the highest contact rate with mascots and their surroundings, at 52.4 percent.Mobile phones were the main device used by respondents to watch videos related to the Winter Olympics, accounting for 82.9 percent.Zhang Yiwu, a professor of Chinese language and literature at Peking University, told the Global Times on Monday that the Beijing Winter Olympics are an incomparable event in terms of publicity and influence, and such high attention is an inevitable result, which is in line with the impression and expectation of the Chinese public.He said the Winter Olympics are more youthful, with a large number of post-00s athletes appearing on the stage of history, such as Gu Ailing and Su Yiming, the two most representative athletes and the most warmly received by the public.These young people themselves have a sense of youth and down-to-earth atmosphere. They have grown up in a period when China is most closely connected with the world and is developing fastest, and they are more easily accepted and recognized by the global audience.Zhang yiwu said that the overall organization and atmosphere of the Winter Olympics are also very suitable for young people’s tastes. For example, the “Out of the Circle” of Bing Dwen Dwen is a highly successful design that has even gained popularity around the world.The design of a series of venues is also unique. The technological sense, fashion and environmental protection concepts of the opening ceremony are deeply rooted in people’s hearts, taking into account the taste of young people around the world.