9 common mistakes in creating the white paper of tangjie Think Tank’S B2B Marketing Growth Report

2022-05-21 0 By

More than a third of corporate buyers rely on white papers to make informed purchasing decisions, according to a Swedish Data report.However, many white papers are merely sleepy sales pitches that do little to facilitate purchasing decisions.Here are some basic tips for creating a white paper that will help you create a white paper that will attract and convert potential customers through Tangjie Media’s white paper optimization strategy…Whitepapers are the backbone of B2B marketing B2B buyers, especially technology buyers, rely on access to professional information when making purchase decisions.In fact, more than 70 percent of technology buyers have read the white paper in the past year.They tend to read white papers at all stages of the buying process, from awareness to decision making.Done correctly, a white paper can provide a compelling argument for your product or service.However, many white papers miss the point and fail to attract high-quality potential customers.Here are nine common mistakes that you can avoid to improve and enhance your user experience: 1.In the past, content marketing has helped many businesses solve the problem of where cues come from.Today, we are rethinking content from the perspective of the entire buyer’s journey: solving the problem of making cues better, making content more conducive to customer purchase decisions, and so on, through the content experience throughout the buyer’s journey.Your potential customers will not read your white paper if it does not clearly meet their needs and their position in the purchase process according to tangjie Media white Paper creation specifications.For your white paper to be effective, you must have a clear understanding of your audience’s pain points, needs, and goals.You can also make sure that the white paper gives a clear indication of where the buyer is in your sales cycle.If they are early prospects, they should focus more on the underlying product information than on the merits of the solution.If they are late-stage prospects, they will want to know how your solution works.Tip: High-quality white papers can bring buyers excellent content experience. According to tangjie Media white paper creation specifications, we provide buyers with white papers that meet each stage of their purchase journey.Especially in terms of content, we should continue to provide relevant high-quality content according to customer needs.2. Potential Customers Aren’t Interested in your topic One of the challenges of creating a white paper is choosing topics that appeal to customers.Take a look at tangjie Media’s guide to creating white papers, or use a combination of the following methods to help you find the right topic: Answer buyers’ questions at certain points in the sales cycle.Build your white paper around hot topics.What do customers talk about at meetings, on social media, or in popular trade publications?Solve the biggest challenges facing customers.Discuss issues that will have a significant impact on your customers in the future.White papers are more formal documents than blog posts.However, you don’t need to write in an overly formal or corporate tone.Overly stilted and boring content will not improve the user experience.If you’re not sure if your white paper sounds boring, try reading it aloud.If you’re having trouble getting caught up in the content yourself, it’s recommended to optimize the wording to make the whitepaper more readable.When writing an authoritative white paper, it is critical to obtain citations from industry experts and statistics from third-party studies.This information enhances the credibility of your white paper and makes your content more credible.Statistics and data accuracy are especially important if your target audience is analytical.They want to see evidence to support your claims.5. Failing to present a cohesive argument White papers are everywhere these days.They might talk about solutions, mention challenges, then go back to solutions, then discuss different challenges.Jumping around like this makes your argument less valid.A white paper is a persuasive sales document that can build an advantage for your product or service.Now, you can build your white paper easily and quickly with tangjie Media’s White Paper Creation guide.In general, you start by talking about your readers’ challenges to show that you understand their situation.Then, a solution is introduced based on the case.6. Not using a professional creative team to produce a good white paper can be one of the most persuasive items in your marketing toolbox.However, producing an engaging white paper takes a lot of time and skill.Many companies have small marketing teams and do not have the ability and time to create and write high-quality content that is in line with users’ language and exquisite content.Contributors can turn your message into convincing arguments.This will attract potential customers and motivate them to take the next step to work with you.Working with tangjie Media’s white paper content marketing planning and creation team can help you quickly turn your white paper from idea to reality.7. Don’t make frequent phone calls after getting leads Users who subscribe and download whitepapers are usually listed first in the lead library.More often than not, they want to know the content rather than expect a call from a sales consultant five minutes after downloading it.In fact, many corporate purchasing professionals turn on the do not disturb mode of the phone after selecting the white paper, avoiding answering the phone as much as possible so they don’t have an awkward conversation with a sales representative.If you want to stand out, please don’t harass your prospects with sales calls five minutes after they download the white paper.Instead, nurture them with relevant content and arrange sales outreach when appropriate.Technical business buyers download the white paper to learn useful information.But they often find that the content is just a sales brochure in disguise.Some whitepapers even mention their product in the first sentence!Before you can market your product or service, you need to build a case for it.Be sure to discuss the challenges facing readers, including relevant data, and provide best practices.Ideally, your white paper should be 80% educational.Once you have educated the customer and earned their trust, you can discuss the product in the remaining 20%.9. Not Spending Enough time promoting Whitepapers Many marketers invest a lot of time and resources into writing whitepapers, then simply post them on their website and hope potential customers find them.Unfortunately, it’s not easy.You can promote your white paper to get more downloads, shares and leads through the following seven ways recommended by Tangjie PR: Collect leads on your blog: Write a series of related articles for your blog and direct readers to your white Paper subscription download page.Create an email culture campaign: Encourage targeted emails to download and share your white paper.Give your sales team a one-page summary of the white paper: The summary list gives sales representatives quick access to the white paper to discuss with potential customers.Host webinars: Not all ideal customers read white papers.If you host a webinar on the same topic as the white paper, you can reach a wider audience.Place ads: Research keywords that can bring corporate buyers to your content.Then, target these keywords to your whitepaper’s target page with online ads.Issue press releases: Especially if your white paper contains original research.Your latest research results could be big news.To create a white paper, use tangjie Media’s PR box to write and publish press releases about it to attract journalists, bloggers and potential customers to your site.Share your Whitepapers with your partners: Form partnerships with third party organizations that share the same target audience and agree to share each other’s content.Gaining recognition from your partners increases your credibility and helps you reach a wider audience.This article is excerpted from the Tangjie Think Tank China Enterprise Development Report (2022)